The slogan is the campaign’s marketing tagline that appears in all ads, events, and promotions. Devising a catchy campaign slogan that creates a clear contrast with opponents in eight words or fewer.The major responsibilities of the campaign manager involve setting goals as well as strategies for the management of the campaign in terms of all parties’ duties and responsibilities. The volunteer coordinator works with the field director to recruit and manage the campaign’s volunteers by matching volunteers’ skills and talents with the campaign’s needs.īuild an Effective, Efficient Campaign Strategy.The campaign treasurer handles accounting and other financial aspects of the campaign, including monitoring campaign contributions for regulatory compliance and maintaining necessary financial records.The field director/voter contact communicates the campaign’s messages directly to voters by coordinating teams to knock on doors, make phone calls, and register voters.The communications director/press secretary manages all interactions with the media, including the identification of media opportunities for the campaign. ![]() The finance director/fundraiser works with the candidate and campaign manager to determine a campaign budget and identify sources of capital.The campaign manager devises and directs the overall strategy of the campaign, hires and manages staff, coordinates fundraising, and oversees day-to-day operations.The following roles serve in a campaign roster: Assemble a Campaign StaffĮngineering a political campaign starts with determining the roles of the campaign staff and their duties within the operational structure. Once the candidate and the target office are confirmed, the work begins in assembling and operating the mechanics of a political campaign. Often it requires an advanced degree to gain further skills such as those offered in a Master of Arts in International Relations program. Individuals considering a career running political campaigns as campaign managers need to know the combination of skills, experience, and characteristics needed when crafting and implementing a successful campaign strategy. ![]() When viewing political campaigns from the inside out, they can appear as a type of product marketing with one very important distinction: the products being “sold” are the candidates and their policies, principles, and philosophies in what economists and politicians refer to as “the marketplace of ideas.”
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